Using social data to power product development in FMCG
John Williams | Ground Control, Insights, market research, Social Data, social media
The space of food product innovation is highly competitive, with new brands and products emerging daily. In order to achieve success in this fast-paced industry, it is essential to remain ahead of the curve. Social media insights present a powerful tool that businesses can use to their advantage. By harnessing social media data, food companies […]