Social media data analysis has come a long way since it first started showing up on marketers radars in the early years of social. Back when “likes” were kudos on MySpace, and advertisers were restricted to crude display ads, only a few companies took notice of the true value of online discussion. Those companies then […]
It’s 12.19 and I’m waiting for lunch break. I’m dreaming and craving of that perfect, sumptuous, and easy office meal (shout out to One Small Step Collective’s pantry!). Something that will ideally sate both my stomach, and social media appetite. Gotta broadcast my food with the world, otherwise it never really happened right? Obviously, […]
Over the weekend Melbourne held it’s second edition of Good For Nothing. A movement of collaborative events held globally that consists of “10 hours of turbo-charged hacking, making & doing“. Digital creatives get together to help local social enterprises make a big impact online with their extremely limited resources! I was privileged enough to participate in […]
Social is an integral part of agency strategy today. But how and where can agencies use social for valuable insights? From the pitch, to the content, and even to prove campaign effectiveness, the use cases for social insights across the agency world are extensive. In 2016, we got the chance to see the effect […]
We all consume. We are consumers. And here in Australia, on the tippy-top of the 1st world where we sit, we are apex consumers.
We find a lot of clients are at various stages of the ‘content’ spectrum. From fresh newbies that have never done anything more than some simple social, all the way through to big media engines that plan and create 6-12 months out. This video is more aimed at the entry end of content. But don’t […]
Social data platforms are becoming so good at distilling data into insight, they’re playing a role in the space once reserved for focus groups.
Which 2016 sporting final was the most talked about?
We brewed our own beer and made some awesome labels. Because, why not? Check them out, or better yet – pop in and join us for one!
When Radiohead removed their music from the internet, the music world went into a frenzy. Was this the end for Radiohead? We take a look at their disruptive campaign.
