Federal Election 2019: What people actually think, not what they are saying. The opinion polls got it wrong again. Where did it all go wrong? Somewhere between relying on inaccurate sampling, small sample sizes, framed questioning and solicited responses which bring voluntary response bias. Why on earth one would rely on more primitive methods […]
Using AI-powered social and online media analytics in product development, we reveal how LEGO can leverage audience insights to continue to build on their success.
Crimson Hexagon and Brandwatch now come together in 2019 with Vizia, a data visualisation platform which brings your data stories to life in real-time.
Is there a perfect time for beer? Yes. Now. The Collective decided it was about time to create some more beer. In case you missed the first batch “The Space Race”, you can have a look at the blog post here. This time we decided that the time of brewing was going to dictate […]
At some point in their career, every product developer has been guilty of slipping the old adage of “necessity is the mother of all invention” into a client presentation. They likely internally cringed at how cliched it sounds, and it is, yet it holds as true as they day it was coined by, assumedly[presumably], someone […]
This week we witnessed history in the making, the union of the most unlikely pair. The American President Donald Trump and North Korean leader Kim Jong-un engaged in the first ever summit between the two nations, wrapping up with a very vague joint declaration of security and peace. Using Crimson Hexagon, we had a look […]
It’s been a fantastic year for OSSC as we continue to see new clients come on board. Most recently, we pitched and won two big and exciting pieces of work. One of the great parts of new business are the new faces that often follow. We are so happy with our recent bunch of recruits […]
There was no escaping royal wedding fever over the weekend. For all of us commoners who didn’t score an invite to the exclusive party at Windsor Castle, you were probably sipping on some less than Royal-worthy champagne, in an outfit that didn’t come with a designer label. Nevertheless, all eyes were on Meghan Markle as […]
Another day and another outage for Australia’s number 1 service provider, and their customers had a lot to say about it. Telstra has suffered a string of outages this year. The most recent nationwide outage comes just 20 days after a previous outage affecting users accessibility to the network. But despite the difficulties in connecting […]
Social media data analysis has come a long way since it first started showing up on marketers radars in the early years of social. Back when “likes” were kudos on MySpace, and advertisers were restricted to crude display ads, only a few companies took notice of the true value of online discussion. Those companies then […]
