Our Way

We create Stories that Stick

Here is a simple truth. We live in an age where people have the ability to decide what they watch and importantly, what they don’t. Our brand messages don’t just compete with other brand content, they compete with all content. Because of this, we need to create experiences that have a real purpose in people’s lives.

At One Small Step, we create brand messages with value, we call these Stories that Stick.

The following are three beliefs that are core to our brand.

None of us are as smart as all of us.

Our process from day one is completely collaborative. We do this for two main reasons. Firstly, we truly believe in partnership and the depth of the relationships we have with our clients. So transparency just makes sense. But the second reason is a bit more selfish; we know that collaboration makes our ideas better. Any agency that thinks they have all the answers is fooling themselves. We are happy to collaborate with anyone that adds value to the solution, regardless of where they sit.

Solutions that are just as unique as the challenge.

One of the foundations of our business is fluidity and adaptability. We know that change needs to be at the centre of what we do. We believe that the core competencies of strategy, creativity and business are always needed. But outside of that, our teams are built specifically to business problems. Our name One Small Step comes from a great example of that model – the moon landing. A team of specialists put together to achieve the extraordinary.

Ugly truths beat beautiful lies.

It’s not really a rule, but collaboration and honesty are baked into everything we do. Whether it’s talking amongst ourselves or chatting to our clients, we much prefer ugly truths over beautiful lies. This honesty also extends into how we communicate to people on behalf of our clients. Everything comes from the Brand Truth. We feel strongly that given today’s media landscape, honesty is super important. Brands are built by what they do, not what they say.

We > Me

James Procter

Founder - Creative Director

During the last 20 years, James has lead the creative offering as the ECD of big multinationals like Ogilvy, TBWA and George Patterson Y&R before leaving it all in a moment of bravery to help found One Small Step Collective. He has won many creative and effectiveness awards for his work – from Cannes Lions to The Effies through to AWARD Australia.

John Williams

Founder – Managing Director

John leads our insights and strategic offering. In the last 20 years, he’s had the opportunity and privilege to work client side on some of Australia’s leading brands like Coles, Kraft, Cadbury, Fonterra and Detpak. On the agency side, he has lead the business at research agency Synovate and creative agency Disegno before leaving to help found One Small Step Collective.

Trudy Booker

Account Manager

Trudy has worked within marketing and communications for over 5 years and has worked across a variety of industries and national organisations, such as Burson Auto Parts, and Queensland Events. Trudy’s experience covers project management, brand strategy, campaign rollouts, as well as digital and creative support. At OSSC, Trudy manages long-term accounts, including Viridian Glass, The Sufferfest and Maddie Riewoldt’s Vision.

Cara Tregonning

Account Management & Content

With a background in project management and journalism, Cara works in both Account management and Content. She previously worked as a print journalist with the West Australian Newspaper Group before joining the OSSC team in 2015. In her current role, Cara supports numerous creative and research projects and has driven projects such as The Green Army programme’s social media.

Tom Jackson

Design & Art Director Lead

Tom, our British designer, has been making (and breaking) things since finishing his studies. In that time, he's been recognised by D&AD, won TBWA/London's Young Blood program, wrote the launch campaign for a phone network in Ireland, animated education in Seville and lead the creative of a small studio in Melbourne before landing at OSSC, doing more making than he is breaking!

Brodie Evans

Data Analyst & Digital AM

Brodie is a social analyst and digital account manager at One Small Step. In the past, he has mentored businesses in digital marketing through the Australian Government's 'Digital Enterprise Program’. At OSSC he helps clients develop their online marketing strategy using a creative and data-led approach. Brodie also provides Social Insights and analysis via Crimson Hexagon and drives the Australian/NZ onboarding for the platform.