Our Blog

01.09.2023

McKinsey- ‘How Gen AI will impact your business’

James Procter

So, there may be a few industry ‘pundits’ that try to downplay the possible impact on marketing and business but the facts tell a different story. Five little letters that will change the way we work: G-E-N A-I. A recent McKinsey report suggests that Generative AI could add up to $4.4 trillion to the global economy. […]

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28.08.2023

If You Think AI in Marketing is Sh*t, You Are Probably Sh*t at It

James Procter

It’s just an opinion… but, OK, so here’s the gist of where I’m coming from. I’ve noticed quite a lot of ‘Marketing influencers’ talking down AI and Generative AI in marketing. Claiming it’s just a “fad” and ridiculously comparing it to things like the metaverse and Web-3. I can understand the frustration. Many may have […]

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13.07.2023

What does AI think of your brand?

James Procter

Artificial Intelligence (AI) has become a game-changer in the world of branding and marketing. It’s not just about automating tasks or crunching numbers; AI is now capable of understanding and interpreting your brand in ways that were previously unimaginable. But how does AI perceive your brand, and what does it mean for your business? AI […]

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09.05.2023

Embracing Speed: How Data-Driven Creativity Accelerates Results

James Procter

In today’s fast-paced marketing landscape, speed is more critical than ever. As a pioneer in data-driven creativity, OSSC has long recognised the power of cutting-edge technology to help us deliver results faster and more efficiently for our clients. While others are just starting to experiment with AI, we’ve been leveraging advanced data analytics tools for […]

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04.05.2023

Other Agencies Playing AI Catch up.

One Small Step Collective | Artificial Intelligence, Social Data

At OSSC, we pride ourselves on staying ahead of the technology curve. While other agencies are just dipping their toes into AI by playing with GPT, we’ve been harnessing the power of AI-enabled technology and data-driven creativity for the past seven years. We understand the immense value of AI (such as the ability to process […]

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27.03.2023

Using social data to power product development in FMCG

John Williams | Ground Control, Insights, market research, Social Data, social media

The space of food product innovation is highly competitive, with new brands and products emerging daily. In order to achieve success in this fast-paced industry, it is essential to remain ahead of the curve. Social media insights present a powerful tool that businesses can use to their advantage. By harnessing social media data, food companies […]

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15.03.2023

Great creative is simple.

James Procter | Brand, Creativity, Marketing, Minimal, Simple

“Simplicity is the ultimate sophistication.” said DaVinci. It’s one of the great statements of creativity that has been echoed by many creatives throughout history, and for good reason. The power of simplicity in creative communication cannot be overstated. Studies have shown that simple messages are more easily remembered and processed by the brain than complex […]

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