Our Blog


Two Beers Called January

James Procter

  Is there a perfect time for beer? Yes. Now. The Collective decided it was about time to create some more beer. In case you missed the first batch “The Space Race”, you can have a look at the blog post here. This time we decided that the time of brewing was going to dictate […]

Read more


How social listening can guide product development


At some point in their career, every product developer has been guilty of slipping the old adage of “necessity is the mother of all invention” into a client presentation. They likely internally cringed at how cliched it sounds, and it is, yet it holds as true as they day it was coined by, assumedly[presumably], someone […]

Read more


When Donald met Kim

One Small Step Collective

This week we witnessed history in the making, the union of the most unlikely pair. The American President Donald Trump and North Korean leader Kim Jong-un engaged in the first ever summit between the two nations, wrapping up with a very vague joint declaration of security and peace. Using Crimson Hexagon, we had a look […]

Read more


New faces from different places

One Small Step Collective

It’s been a fantastic year for OSSC as we continue to see new clients come on board. Most recently, we pitched and won two big and exciting pieces of work. One of the great parts of new business are the new faces that often follow. We are so happy with our recent bunch of recruits […]

Read more


Who Got Royal Wedding Fever?

Chelsea Brumby

There was no escaping royal wedding fever over the weekend. For all of us commoners who didn’t score an invite to the exclusive party at Windsor Castle, you were probably sipping on some less than Royal-worthy champagne, in an outfit that didn’t come with a designer label. Nevertheless, all eyes were on Meghan Markle as […]

Read more


Another Day, Another #Telstraoutage

Chelsea Brumby

Another day and another outage for Australia’s number 1 service provider, and their customers had a lot to say about it. Telstra has suffered a string of outages this year. The most recent nationwide outage comes just 20 days after a previous outage affecting users accessibility to the network. But despite the difficulties in connecting […]

Read more


A picture is worth a #ThousandWords

One Small Step Collective

Social media data analysis has come a long way since it first started showing up on marketers radars in the early years of social. Back when “likes” were kudos on MySpace, and advertisers were restricted to crude display ads, only a few companies took notice of the true value of online discussion. Those companies then […]

Read more


The Top 10 Avocado Brunches According to Social Media

Pamela Chong

  It’s 12.19 and I’m waiting for lunch break. I’m dreaming and craving of that perfect, sumptuous, and easy office meal (shout out to One Small Step Collective’s pantry!). Something that will ideally sate both my stomach, and social media appetite. Gotta broadcast my food with the world, otherwise it never really happened right? Obviously, […]

Read more


What Are Melbourne Agency People Good For? Nothing.

Brodie Evans

Over the weekend Melbourne held it’s second edition of Good For Nothing. A movement of collaborative events held globally that consists of “10 hours of turbo-charged hacking, making & doing“. Digital creatives get together to help local social enterprises make a big impact online with their extremely limited resources! I was privileged enough to participate in […]

Read more


8 out of AdAge’s Top 10 Agencies use Crimson Hexagon

One Small Step Collective | advertising, awards, Crimson Hexagon, market research, Social Data, strategy

Social is an integral part of agency strategy today. But how and where can agencies use social for valuable insights? From the pitch, to the content, and even to prove campaign effectiveness, the use cases for social insights across the agency world are extensive.   In 2016, we got the chance to see the effect […]

Read more