There could be many reasons why businesses need to evolve visually. It is not an easy decision, but sometimes necessary when the face of the company is not communicating or reflecting its values, getting old-fashion or need to adapt to new formats. There is a huge influence of the design trends each time brands are […]
Article originally published by Brandwatch here. How are people rating Trump’s Covid-19 handling? Welcome to our 7th US Election bulletin. It comes as millions cast early votes and Trump returns to the campaign trail after being ill with Covid-19. This week we’re looking at the issues voters think are most important, and how Americans view […]
Conversations around Mental Health are on the rise in Australia. This chart represents how the Australian public have responded to issues of the day over the last 3 months. That’s 92,000 comments and replies to mainstream media issues from online and social, each containing the topic of mental health. Were you part of one of […]
Did you miss our webinar with Bluerock Digital? Catch up below! It’s never been quite this complex for retailers battling it out in an already competitive market. And while it’s difficult to know what’s around the COVID corner, the data has made a number of things clear: Retailers have every chance of continued success if […]
We’ve come a long way since celebrities first started hawking products on behalf of advertisers. But why does it feel like sometimes we have learnt nothing? We have all seen those ads, the ones where the spokesperson telling us how good a product is just doesn’t connect to the product or service they are talking […]
Banks care about what their customers think. Sure, it’s easy to think about Gordon Gecko, Jordan Belfort, even the Monopoly Man, but surprise, that’s not your bank. It’s pretty black and white here. In order for any business to stay focused on financial performance, they need to stay focused on their customers. Do you know […]
ICYMI, MasterChef has been a huge success for Channel 10 in 2020 and on Monday night 2.001m viewers nationally tuned in to watch Emelia win the trophy – up 101% from the winner announcement last year (Source: OzTam Metro & Regional Total People). Personally, I am a huge fan of the show but for the past […]
Forbes recently published this article talking about the exodus of senior creative people from big agencies and holding companies. More often than not, these are the people who create some of the world’s most loved and recognised campaigns and they are leaving to start their own, new type of business. They take many shapes but the […]
We are excited to announce that we have lured Phil Zohrab to head up our new data business ‘Ground Control’. Ground Control extends on our existing data offering of Brandwatch’s social analytics and predictive media platform, Blackwood Seven, with new partnerships including Pi Datametrics for search analytics, Sparkline’s Analytics Auditor, and Semasio for semantic audience profiling. John, […]
As I am sure you all know by now, the demand for social media content is up. The craving for connection, sense of community, entertainment and constant information has never been stronger. For many brands, the question of how to stay relevant right now and how to adjust their content plans to suit this new […]
