Forbes recently published this article talking about the exodus of senior creative people from big agencies and holding companies. More often than not, these are the people who create some of the world’s most loved and recognised campaigns and they are leaving to start their own, new type of business. They take many shapes but the […]
We are excited to announce that we have lured Phil Zohrab to head up our new data business ‘Ground Control’. Ground Control extends on our existing data offering of Brandwatch’s social analytics and predictive media platform, Blackwood Seven, with new partnerships including Pi Datametrics for search analytics, Sparkline’s Analytics Auditor, and Semasio for semantic audience profiling. John, […]
As I am sure you all know by now, the demand for social media content is up. The craving for connection, sense of community, entertainment and constant information has never been stronger. For many brands, the question of how to stay relevant right now and how to adjust their content plans to suit this new […]
These are super tough, unprecedented times, impacting absolutely everyone. A big thing driving fear right now is not having the right knowledge to make crucial business decisions in a rapidly changing economic and social landscape. As partner of Brandwatch in the region, we’d like to do our best to help. We decided to share with you our resources […]
A few days ago I had a panic attack. It wasn’t my first, but it was the first in quite some time. The build-up of all of the news, social media conversation and messages by brands I was being exposed to had me feeling completely and utterly overwhelmed. I think the straw that broke the […]
Relationships are a two-way street. Each involved party gets something out of it, and if it’s all one way – it’s not going to last (nor should it). How you treat and what you give your followers, and prospects alike, on Social Media, is kind of (very) similar. So balance, like all things in life, […]
We often have clients approach us wanting our recommendation on where to spend their digital media budget in the hope of seeing a spike in results straight away. When we take a look under the hood it almost always becomes apparent that work needs to be done, before we recommend they spend any money. Here […]
Just like when you sit at the dinner table, there is a certain Social Media etiquette for business, that when dismissed, risks public embarrassment. Here are 5 don’ts to help with your 2020 social clean up. 1. Don’t post without purpose, thought or proofreading. Think about current events and what is going on in the […]
With the #AO2020 underway, expect to see over 800,000 people from all around the word descend onto Melbourne Park to see the world’s best tennis players mix it up on 40 courts and an even bigger audience streaming play into their homes and on their phones. Consistently reported as a favourite tournament of fans and […]
It’s 2020 and there’s an abundance of social media channels that may or may not benefit your business. So how do you determine which ones will work for you, and know that you’re not wasting time? There’s no perfect formula telling us exactly what we should and shouldn’t do, but these beginner’s insights from our […]
