Our Blog


Using social data to power product development in FMCG

John Williams | Ground Control, Insights, market research, Social Data, social media

The space of food product innovation is highly competitive, with new brands and products emerging daily. In order to achieve success in this fast-paced industry, it is essential to remain ahead of the curve. Social media insights present a powerful tool that businesses can use to their advantage. By harnessing social media data, food companies […]

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Great creative is simple.

James Procter | Brand, Creativity, Marketing, Minimal, Simple

“Simplicity is the ultimate sophistication.” said DaVinci. It’s one of the great statements of creativity that has been echoed by many creatives throughout history, and for good reason. The power of simplicity in creative communication cannot be overstated. Studies have shown that simple messages are more easily remembered and processed by the brain than complex […]

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A great example of Using social data to drive insights and power creativity

James Procter | Creativity, Marketing, Social Data

One example of a successful campaign using social data is the “Like a Girl” campaign by Always. The campaign aimed to challenge the negative connotations associated with the phrase “like a girl” and empower young girls to be confident in themselves. To create the campaign, Always used social listening tools to gather data on how […]

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Why does my brand suck? The top 5 marketing mistakes.

James Procter | advertising, Brand, Marketing, Social Data

As a marketer, the pressure to drive sales and increase brand awareness can be intense. However, in the rush to make an impact, it’s easy to fall into certain traps that can ultimately harm your efforts. Here are the 5 most common mistakes that marketers make… and offer some advice on how to avoid them. […]

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2020 Rebranding Trends

Oscar Puentes

There could be many reasons why businesses need to evolve visually. It is not an easy decision, but sometimes necessary when the face of the company is not communicating or reflecting its values, getting old-fashion or need to adapt to new formats. There is a huge influence of the design trends each time brands are […]

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US Election 2020 Bulletin


Article originally published by Brandwatch here. How are people rating Trump’s Covid-19 handling? Welcome to our 7th US Election bulletin. It comes as millions cast early votes and Trump returns to the campaign trail after being ill with Covid-19. This week we’re looking at the issues voters think are most important, and how Americans view […]

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COVID’s biggest casualty – Mental Health

Adrian Romeo

Conversations around Mental Health are on the rise in Australia. This chart represents how the Australian public have responded to issues of the day over the last 3 months.  That’s 92,000 comments and replies to mainstream media issues from online and social, each containing the topic of mental health. Were you part of one of […]

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Brands and Celebrities- All hail or epic fail?

One Small Step Collective

We’ve come a long way since celebrities first started hawking products on behalf of advertisers. But why does it feel like sometimes we have learnt nothing? We have all seen those ads, the ones where the spokesperson telling us how good a product is just doesn’t connect to the product or service they are talking […]

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