Banks care about what their customers think. Sure, it’s easy to think about Gordon Gecko, Jordan Belfort, even the Monopoly Man, but surprise, that’s not your bank. It’s pretty black and white here. In order for any business to stay focused on financial performance, they need to stay focused on their customers. Do you know […]
ICYMI, MasterChef has been a huge success for Channel 10 in 2020 and on Monday night 2.001m viewers nationally tuned in to watch Emelia win the trophy – up 101% from the winner announcement last year (Source: OzTam Metro & Regional Total People). Personally, I am a huge fan of the show but for the past […]
Forbes recently published this article talking about the exodus of senior creative people from big agencies and holding companies. More often than not, these are the people who create some of the world’s most loved and recognised campaigns and they are leaving to start their own, new type of business. They take many shapes but the […]
We are excited to announce that we have lured Phil Zohrab to head up our new data business ‘Ground Control’. Ground Control extends on our existing data offering of Brandwatch’s social analytics and predictive media platform, Blackwood Seven, with new partnerships including Pi Datametrics for search analytics, Sparkline’s Analytics Auditor, and Semasio for semantic audience profiling. John, […]
As I am sure you all know by now, the demand for social media content is up. The craving for connection, sense of community, entertainment and constant information has never been stronger. For many brands, the question of how to stay relevant right now and how to adjust their content plans to suit this new […]
These are super tough, unprecedented times, impacting absolutely everyone. A big thing driving fear right now is not having the right knowledge to make crucial business decisions in a rapidly changing economic and social landscape. As partner of Brandwatch in the region, we’d like to do our best to help. We decided to share with you our resources […]
A few days ago I had a panic attack. It wasn’t my first, but it was the first in quite some time. The build-up of all of the news, social media conversation and messages by brands I was being exposed to had me feeling completely and utterly overwhelmed. I think the straw that broke the […]
Relationships are a two-way street. Each involved party gets something out of it, and if it’s all one way – it’s not going to last (nor should it). How you treat and what you give your followers, and prospects alike, on Social Media, is kind of (very) similar. So balance, like all things in life, […]
We often have clients approach us wanting our recommendation on where to spend their digital media budget in the hope of seeing a spike in results straight away. When we take a look under the hood it almost always becomes apparent that work needs to be done, before we recommend they spend any money. Here […]
Just like when you sit at the dinner table, there is a certain Social Media etiquette for business, that when dismissed, risks public embarrassment. Here are 5 don’ts to help with your 2020 social clean up. 1. Don’t post without purpose, thought or proofreading. Think about current events and what is going on in the […]
