Our Blog

11.09.2020

COVID’s biggest casualty – Mental Health

Adrian Romeo

Conversations around Mental Health are on the rise in Australia. This chart represents how the Australian public have responded to issues of the day over the last 3 months.  That’s 92,000 comments and replies to mainstream media issues from online and social, each containing the topic of mental health. Were you part of one of […]

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29.07.2020

Brands and Celebrities- All hail or epic fail?

One Small Step Collective

We’ve come a long way since celebrities first started hawking products on behalf of advertisers. But why does it feel like sometimes we have learnt nothing? We have all seen those ads, the ones where the spokesperson telling us how good a product is just doesn’t connect to the product or service they are talking […]

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23.07.2020

You are not just a number

Adrian Romeo

Banks care about what their customers think. Sure, it’s easy to think about Gordon Gecko, Jordan Belfort, even the Monopoly Man, but surprise, that’s not your bank. It’s pretty black and white here. In order for any business to stay focused on financial performance, they need to stay focused on their customers.  Do you know […]

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23.07.2020

The key ingredients to MasterChef’s success in 2020

Emma Macey

ICYMI, MasterChef has been a huge success for Channel 10 in 2020 and on Monday night 2.001m viewers nationally tuned in to watch Emelia win the trophy – up 101% from the winner announcement last year (Source: OzTam Metro & Regional Total People). Personally, I am a huge fan of the show but for the past […]

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24.06.2020

Think Small to Think Big

One Small Step Collective

Forbes recently published this article talking about the exodus of senior creative people from big agencies and holding companies. More often than not, these are the people who create some of the world’s most loved and recognised campaigns and they are leaving to start their own, new type of business. They take many shapes but the […]

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06.05.2020

Meet ‘Ground Control’ our new Data and Analytics business

One Small Step Collective

We are excited to announce that we have lured Phil Zohrab to head up our new data business ‘Ground Control’. Ground Control extends on our existing data offering of Brandwatch’s social analytics and predictive media platform, Blackwood Seven, with new partnerships including Pi Datametrics for search analytics, Sparkline’s Analytics Auditor, and Semasio for semantic audience profiling. John, […]

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23.04.2020

New Priorities: Conversation > Conversion

Sasha Aranyi

As I am sure you all know by now, the demand for social media content is up. The craving for connection, sense of community, entertainment and constant information has never been stronger. For many brands, the question of how to stay relevant right now and how to adjust their content plans to suit this new […]

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