How We Create Powerful Customer Personas

We believe in the seamless blend of artificial and human intelligence to create customer personas that are central to any business strategy.

Understanding your customer is not just a part of the strategy; it’s the basis of business success. At One Small Step Collective (OSSC), we’ve refined a method that combines human insight and artificial intelligence to create incredibly detailed, purposeful customer personas. These aren’t merely abstract concepts; they’re vivid and insightful profiles that bridge what customers seek and what businesses can provide, ensuring any comms are not only informative but profoundly relevant.

Start at the Start: Data-Driven Insights and Real-World Application

Our journey in persona creation starts with in-depth analysis using platforms like GWI (a Global panel platform with over 47,000 data points) and Brandwatch (the world’s biggest Social insights Platform). This approach isn’t limited to just data collection; it’s an exploration into consumer thinking and actions, enabling us to create messages that personally resonate. A recent example of this in action was our work with a big renewables client. During a brand review, we combined qualitative insights from stakeholder interviews with quantitative data from panels and social media analytics. This blend of human intelligence and AI-powered analysis was instrumental in developing diverse personas for contractors, community members, landowners, energy buyers, employees, and investors.

Enriching Data with Human Insight

The core of our customer personas stems from a blend of data and human experience. We understand that numbers tell only part of the story. The real magic happens when our seasoned strategists, with over two decades of experience, interpret this data. They add a human touch that transforms cold statistics into rich, relatable narratives.

Personas as Business Catalysts

Our work with the renewables client is a testament to the power of well-crafted personas. By comprehending the distinct needs of each group, our client can now tailor its communication and engagement strategies effectively. This strategic positioning not only reinforces their role as a leader in the renewable energy sector but also deepens their connections with all stakeholders.

The Human Element: Making Every Segment Count

At OSSC, we excel in humanising customer segments. Our approach allows businesses to clearly visualise and comprehend their audience, ensuring that marketing efforts are not just seen and heard, but also felt.

Bringing it all together.

We believe in the seamless blend of artificial and human intelligence to create customer personas that are central to any business strategy. These personas go beyond traditional marketing tools; they echo the voice of the customer within the business, influencing every decision and strategy. Our work in the renewable energy sector is a prime example of how this approach not only reaches but also deeply connects with the audience.

For a deeper understanding of how OSSC can transform your approach to customer insights, contact John Williams or James Procter at OSSC. Let us show you how our tailored persona development can propel your business to new heights in sectors like Higher Education, Utilities, FMCG, and Renewable Energy.