The space of food product innovation is highly competitive, with new brands and products emerging daily. In order to achieve success in this fast-paced industry, it is essential to remain ahead of the curve. Social media insights present a powerful tool that businesses can use to their advantage. By harnessing social media data, food companies […]
“Simplicity is the ultimate sophistication.” said DaVinci. It’s one of the great statements of creativity that has been echoed by many creatives throughout history, and for good reason. The power of simplicity in creative communication cannot be overstated. Studies have shown that simple messages are more easily remembered and processed by the brain than complex […]
One example of a successful campaign using social data is the “Like a Girl” campaign by Always. The campaign aimed to challenge the negative connotations associated with the phrase “like a girl” and empower young girls to be confident in themselves. To create the campaign, Always used social listening tools to gather data on how […]
As a marketer, the pressure to drive sales and increase brand awareness can be intense. However, in the rush to make an impact, it’s easy to fall into certain traps that can ultimately harm your efforts. Here are the 5 most common mistakes that marketers make… and offer some advice on how to avoid them. […]
Firstly let me say news, real news, the kind that is thorough and legitimate is valuable and should be paid for to be consumed. That said, I don’t think jumping on Facebook as the villain for the failure of professional news outlets is right. For the last 20 years we have seen the decline […]
There could be many reasons why businesses need to evolve visually. It is not an easy decision, but sometimes necessary when the face of the company is not communicating or reflecting its values, getting old-fashion or need to adapt to new formats. There is a huge influence of the design trends each time brands are […]
Article originally published by Brandwatch here. How are people rating Trump’s Covid-19 handling? Welcome to our 7th US Election bulletin. It comes as millions cast early votes and Trump returns to the campaign trail after being ill with Covid-19. This week we’re looking at the issues voters think are most important, and how Americans view […]
Conversations around Mental Health are on the rise in Australia. This chart represents how the Australian public have responded to issues of the day over the last 3 months. That’s 92,000 comments and replies to mainstream media issues from online and social, each containing the topic of mental health. Were you part of one of […]
Did you miss our webinar with Bluerock Digital? Catch up below! It’s never been quite this complex for retailers battling it out in an already competitive market. And while it’s difficult to know what’s around the COVID corner, the data has made a number of things clear: Retailers have every chance of continued success if […]
We’ve come a long way since celebrities first started hawking products on behalf of advertisers. But why does it feel like sometimes we have learnt nothing? We have all seen those ads, the ones where the spokesperson telling us how good a product is just doesn’t connect to the product or service they are talking […]
