Uncovering the Details: How Data Platforms and AI Drive a Deeper Understanding of Customers

Our partnerships with leading data platforms enable us to tap into a wealth of data and insights to reveal how customers talk, think, and act.

In today’s data-driven world, understanding your customers is the key to creating compelling marketing strategies. At OSSC, we pride ourselves on our ability to harness the power of data platforms and AI to dive deep into the details, helping us gain a comprehensive understanding of our clients’ target audiences. Our partnerships with leading data platforms like Brandwatch, GWI, and Pi Datametrics enable us to tap into a wealth of data and insights to reveal how customers talk, think, and act.

So, how does this work in practice? Let’s break it down.

How customers talk (Social): By using Brandwatch, we’re able to access vast amounts of public opinion data from social media channels. This allows us to understand not only what customers are saying about brands, products, and services but also how they’re expressing themselves—whether it’s their tone, language, or sentiment. This invaluable information helps us shape communication strategies that resonate with the target audience.

How customers think (GWI): GWI’s panel data provides us with a global view of consumers across 48+ countries, representing over 2.7 billion digital consumers. This data enables us to ask specific questions and gain insights into customers’ attitudes, opinions, and preferences. By understanding how they think, we can create marketing campaigns that truly connect with them on a deeper level.

How customers act (Pi Datametrics): Our partnership with Pi Datametrics empowers us to analyse search behaviours and trends. We can identify consumer intent, competitor performance, and industry insights. This information helps us optimise our clients’ search campaigns, ensuring they reach the right people at the right time with the right message.

By combining these data-driven insights, we’re able to create marketing strategies that are truly tailored to the target audience. The result? More effective campaigns that drive real results for our clients.
At OSSC, we’re committed to going the extra mile to understand your customers. Because when it comes to effective marketing, it’s all in the details.