RMIT’s mental health campaign is one of the university’s most important campaigns directed at students.
We used data and strategy to understand the delicate problem, empowering the student voice to deliver the highest engagement rate of 210%.
Recently invested in by 7-Eleven, Tipple, an alcohol delivery on demand service was looking to grow and expand. Within three months we completed a brand strategy, developed creative and integrated communications campaign and relaunched into the market. Growth came quickly and steadily 42% year on year.
Convenience retailer 7-Eleven operates throughout Australia in different formats (small metro stores through to large fuel retail experiences on highways) with a variety of categories (coffee, fuel, food-to-go, slurpees etc) and a variety of competitors (fuel retailers, coffee chains, fast food restaurants, supermarkets and convenience stores). With an AI-powered media mix model that accounts for brand and product marketing, the impact of external forces (inflation, weather, fuel prices), the impact of internal forces (apps, collaboration with Adore Beauty, Velocity partnership, store renovations etc), as well as competitor advertising, they have a highly predictive media forecast tool to know exactly where to invest their marketing for maximum impact.
Using data and insights, we helped Hudsons Coffee return to their roots and display their love of coffee through the interior design and branding inside their cafes.
Together with our partners at Blackwood Se7en, we introduced a SAAS based predictive Media Mix Modelling system that was incredibly successful for the AAMI brand (19% media savings) and then rolled out to 5 other brands in the Suncorp group saving millions and helping the brands optimise communications, media spend and sales outcomes.
Aurora had an outdated and tired brand that didn’t reflect who they were and what they meant to the Tasmanian community. Our involvement was across the business.
From rebrand and relaunch to developing mobile technology to allow people to manage their energy better.
Our Green Army campaign for the the Department of the Environment was their most successful ever. We reached the annual intake target of 950 jobs within three months and had to slow the media campaign to ensure there was enough roles for the applicants.
We are so proud to have developed the Brand and communications for the first 4 years of Maddie Riewoldt’s Vision. Together with the Riewoldt family, we created a legacy and funded much needed research into Bone Marrow Failure.
Australian Natural Care needed to launch themselves into the consumer market to gain shelf space at Priceline supermarkets across Australia. We used data, insights and creativity to successfully grow sales and distribution into retail pharmacy.
Sirena Tuna is an iconic brand. We were approached and helped with research that led to business and brand strategy, product innovation, and range review.
Landchecker are a startup in the tough real estate market. They needed capital for growth and we helped redevelop the brand and communication to set them up for a successful investment round.
Together with our partners at the Department of Health and Education, we successfully pitched, researched, produced and monitored the campaign to promote the benefits of Clinical Trials in Australia.