New Priorities: Conversation > Conversion

As I am sure you all know by now, the demand for social media content is up. The craving for connection, sense of community, entertainment and constant information has never been stronger. For many brands, the question of how to stay relevant right now and how to adjust their content plans to suit this new normal has been at the forefront.

One very important action some brands have executed exceptionally well, is shifting their priorities. While some have fallen a little behind, it’s not too late to make the appropriate changes, and adapt your approach.

Brands and businesses are on social media for many reasons, but most commonly it’s just the one: success. And what usually indicates success? Dollars.

Unfortunately the majority of consumer spending has now been limited to (and understandably so) the essentials. Congratulations Quilton. So with this shift, expecting your original objectives of converting new customers to be achieved, is just a little unfair and unrealistic.

So what should your objective be now? GROWTH.

Grow your conversations, grow your followers and grow your engagement. Now is the time to have meaningful interactions with your audiences, and show them the great brand that you are. There is no point in going into hibernation, because when you come out at the end you’ll have missed opportunities.