Forbes recently published this article talking about the exodus of senior creative people from big agencies and holding companies. More often than not, these are the people who create some of the world’s most loved and recognised campaigns and they are leaving to start their own, new type of business. They take many shapes but the basic premise is the same- small groups of talented, senior people grouping up to solve hard problems quickly.
It also reflects this hybrid creative professional that’s emerging. Creative people used to only see the clients when they were presenting and sometimes the Planners were the same. Even Media people were asked to ‘stay in their lane’ and wait until it’s time to talk about media (usually a measly ten minutes at the end of the creative meeting).