We have an incredibly deep relationship with Viridian Glass. They were one of our first clients, and we’re proud to play a central role within their marketing team.

In 2015, we were engaged to rebrand Viridian. It had been eight years since the initial brand guidelines were set, and there was a need to refresh and update. At the same time, the expansion of Viridian’s marketing department meant that there was a need for a document to provide a clear and consistent guidance on brand look, feel and communication.

The refresh meant going back to the brand’s DNA. Once we’d identified Viridian’s brand heart, we spent time in exploration. We looked at how we could push the visual brand to a new level, whilst maintaining brand integrity.

The exploration phase resulted in new design assets and a clear, inspirational brand direction. Creating the brand guidelines involved crafting all of the things that make up Viridian, like its story, tone of voice, values, and the roles of the business units. We also set the design guidelines – the rules for using the brand’s assets, to ensure consistency across all aspects of the design. The result was a 60+ page brand bible, that has since guided numerous product launches, campaigns and a brand new website.