Client: CSR Viridian
Our Role: Brand development, Website, Content, Strategy, Research, Product development.
We have an incredibly deep relationship with Viridian Glass. They were one of our first clients, and we’re proud to play a central role within their marketing team.
In 2015, we were engaged to rebrand Viridian. It had been eight years since the initial brand guidelines were set, and there was a need to refresh and update. At the same time, the expansion of Viridian’s marketing department meant that there was a need for a document to provide a clear and consistent guidance on brand look, feel and communication.
The refresh meant going back to the brand’s DNA. Once we’d identified Viridian’s brand heart, we spent time in exploration. We looked at how we could push the visual brand to a new level, whilst maintaining brand integrity.
The exploration phase resulted in new design assets and a clear, inspirational brand direction. Creating the brand guidelines involved crafting all of the things that make up Viridian, like its story, tone of voice, values, and the roles of the business units. We also set the design guidelines – the rules for using the brand’s assets, to ensure consistency across all aspects of the design. The result was a 60+ page brand bible, that has since guided numerous product launches, campaigns and a brand new website.
The master logo lockup, featuring the Viridian logo, with the brand new line of “We Love Glass”.
The “We Love Glass” tagline, using the heart shape that is born from the Viridian internal brand molecule and their GreenHouse505 comms.
The sandpiper is a nod to the process that makes glass. This mark is also the starting point for the range of iconography we developed for the new brand.
We love light-filled homes. Home Comfort is all about creating amazing spaces to live in and changing the way people think about the glass in their home. Our products make it possible to achieve the highest standards in energy efficiency and building compliance.
We love our industry. Stock & Trade is all about supporting the glazing industry. We do this by sourcing and distributing glass and glass related products in a way that is convenient and cost effective to the glazing and building trade.
We love architectural glazing projects. Glass is a big part of every beautiful, modern building. Commercial & Design is where the office buildings, community facilities and school campuses come to life.
We love amazing customer experiences. We’re your local glazing supplier – part of the community and supporting the lifeblood of our regional centres. Local is about bringing the latest and greatest glass solutions to Aussie regional towns and cities.