Bringing a brand that has operated solely in a wholesale market, into the retail space is tricky. It’s not about replicating existing communication, it’s about rethinking the new target market and talking to them through the brand DNA in a way that is relevant and credible.

So when Viridian asked us to develop a retail brand and space we were really excited. The Viridian Trade Centre was a great project for us as it allowed us to extend the masterbrand and also see it realised in different mediums.  

The project was all-encompassing, it required the design and fitout of the showroom all the way from the uniforms to the redesign of the shelving. To accomplish this, we brought together a team of trade marketers, graphic designers, architects and environmental designers.