One of the incredibly unique things about glass is the way it opens us up to the outside world, while still protecting us against the things we need it to. It was this idea, a seamless connection between inside and out, that was the spark for Viridian’s latest campaign.

Originally conceived as a design for Viridian’s fleet of trucks, we saw it’s potential as a campaign, and worked with Viridian to plan how we could bring it to life. This organic and collaborative approach is typical of our relationship with Viridian. We are very much a part of their core marketing team, and as Viridian’s lead agency, we dedicate significant time to ideation to further the Viridian brand.

To visualise two distinct worlds of inside and out being brought together by a seamless sheet of glazing, we worked with our photographer to capture and create a split view composition.

We’re really happy with the results and we’re currently working with Viridian to launch the campaign across print and outdoor advertising.