Practical solutions to Power the Future

Client: Optimal Group

Our Role: Rebrand, website, collateral, campaign

What’s the story?

Optimal Group provide onsite power generation solutions to large scale power users – from

buildings, manufacturing and industry, right up to remote oil and gas rigs and mobile power

stations for the defence force. Their microturbine systems help customers save money on

electricity, reduce their CO2 emissions, and access secure power independent of the grid.


As a brand, Optimal was really good at talking about their technology, but wanted to

broaden their messaging to speak to the higher order benefits of their offering.

How did we make
the story stick?

Part of making the Optimal brand more accessible to a broader audience, was refreshing the

brand. This included the visual look and feel, but also the brand story, messaging and tone.

The refresh established a modern look and feel, key recognisable brand elements, and easy

customer-friendly language.


We then designed and wrote the content for a new website, focusing on using less jargon,

simple language, and telling a few critical stories really well. The addition of a dynamic savings

calculator was a simple and effective way to communicate the significant cost benefits.

To support the brand roll out, we delivered new collateral, templates and a suite

of advertising material for Optimal’s digital and print campaigns.